Barbecued Meat - Fragrance
This brand was named in Chinese, meaning "Fragrance" after the aroma of their barbequed meats. Madam Ong set up her first bak kwa stall in 1969. Through hard work, she developed winning formula, and the heavenly scent of her barbecued meat attracted Singaporeans from all walks of life to share in this tradition. Madam Ong's descendants, the Tan family, has continued championing the indomitable spirit of a post-independent Singapore with their irresistible barbecued selections as well as traditional Singaporean snacks.
Upon entering, the first thing that hit me was the fragrance of the place. Their brand is really aptly named. Brightly lit, the barbecued meat (Bak Kwa) was glistening deliciously under the lights. Products were neatly placed around the store and samples can be asked for. Upon request, they can prepare vacuum packed packages of your products so that you can bring it home with all its freshness preserved.
They offer a selection of Singapore's finest classics, ranging from their signature Bak Kwa, flaky crisp flosses, mouthwatering Chinese sausages and Tau Sar Piah pastries, the classic Singaporean pastry.
Their Bak Kwas comes in a variety of variations - Turkey, US Berkshire Pork, Crocodile meat, Chilli and some are even shaped in coins or fortune pigs to suit the occasion. Their signature is the sliced tender pork Bak Kwa, but if you're feeling adventurous or simply prefer another, feel free to try the rest. They try to make all of the different meats taste similar. A perfect mix of savoury and sweet, it's the ultimate Singaporean snack. Some even pair it with rice or bread! They also have red yeast Bak Kwas that contain lower cholesterol compared to their original ones, that comes in heart shapes.
There are also BB and mini Bak Kwas that come in individually vacuum packed packets that kids (and even adults) can bring out to have for a snack or ones that come in coins or pig figurines. These special shaped ones are usually bought during special occasions like Chinese New Year. However, you can simply purchase it for its beautiful designs to bring back home and share with your friends and family.
Their Bak Kwas are marinated with precious Chinese herbs such as wolfberry and ginseng, and no preservatives are added in the manufacturing process. There are a total of 18 herbs used in its marinate!
Here's a link to their list of products - https://www.fragrance.com.sg/products.html
205 & 207 New Bridge Road, 059430 (Chinatown MRT)
They have tons of outlets across Singapore which you can check out here - https://www.fragrance.com.sg/central.html
Mon - Sun: 9:00AM – 10:00PM